One team for pharmacies, healthcare practices and hospitals: Google and social marketing, e-commerce, inventory and POS systems, prescription forms, CRM automation and cyber security.
Marketing, systems and security built to work as one, for South African pharmacies.
Get found by people searching for care, then turn them into customers.
Fast, mobile-first stores and websites.
Patients send scripts online. Pharmacists review and approve.
Your website, stock and sales data kept in sync.
Reward repeat customers.
Managed, monitored and protected.
One customer record. Messages and follow-ups that run themselves.
We know the rules, systems and customers in your niche.
Google Ads, SEO and rank tracking.
Stores and prescription forms that convert.
ERP and POS linked to your website.
Hosting, backups and protection.
We build the stock and sales system behind your pharmacy, then connect it to your store, your product feeds and your accounts.
Multi-branch stock, batch and expiry tracking, reorder levels and stock-takes.
Raise a pro-forma, send it, and convert it to a tax invoice when it is paid.
Suppliers, purchase orders and goods received, with draft orders when stock runs low.
Barcode tills, cash-up, returns and refunds across every branch.
Margin by product, dead stock and expiry exposure.
A REST API and webhooks to your store, product feeds and accounting.
| SKU | Product | Batch | Expiry | On hand | Status |
|---|---|---|---|---|---|
| 10442 | Paracetamol 500 mg, 24 tablets | B2417 | 03/2028 | 38 | In stock |
| 10587 | Vitamin C 1000 mg, 30 tablets | B2391 | 11/2027 | 12 | Reorder |
| 20817 | Saline nasal spray, 15 ml | B2288 | 12/2026 | 9 | Expires soon |
| 31004 | Hand sanitiser, 500 ml | B2455 | 06/2029 | 64 | In stock |
| Item | Qty | Unit price | Total |
|---|---|---|---|
| Wound dressing pack | 20 | R38.00 | R760.00 |
| Surgical gloves, box | 10 | R96.50 | R965.00 |
| Digital thermometer | 5 | R129.00 | R645.00 |
When it is paid, the pro-forma becomes a tax invoice and the stock is deducted.
Sample data for illustration.
A Facebook lead, a WhatsApp reply and a till sale land in the same place, so follow-ups are timed and personal instead of guessed.
Ads, lead forms and a product catalogue tied to your live stock.
Posts, reels and shopping, with ads that land on the right product.
Short video and ads, with the TikTok Pixel measuring what sells.
Click-to-chat, order updates and refill reminders on automation.
Newsletters, welcome series and abandoned-basket emails.
Collection, delivery and appointment notices that get read.
One record per customer, with tags, segments and follow-up tasks.
Meta Pixel, TikTok Pixel, Google tag and conversion tracking, set up once and tested.
The parts of an online pharmacy between the click and the doorstep, set up properly before you launch.
Cards and instant EFT through South African gateways. Card details are handled by the gateway, never stored on your site.
Shopify Payments is not available in South Africa, so on Shopify we connect the right local gateway for you.
Courier, collection point or your own driver, with tracking sent to the customer.
Customers register once, then reorder, track and earn rewards. Built on WooCommerce or Shopify customer accounts.
Every store launches with the pages South African law expects, written for how your pharmacy trades.
Final wording should be approved by your attorney.
One connected flow. Your pharmacy system feeds your store, your store feeds Google and social, and every sale feeds back.
Your stock, prices and products from your ERP or POS, or the system we build for you.
Products and live stock appear in your store, with script upload.
Your catalogue goes out to Google, Facebook, Instagram and TikTok.
Ads, SEO and social bring in people who are ready to buy.
Orders and reports show what works. The CRM follows up so you do more of it.
Pharmacies and healthcare brands across South Africa.
Words from the pharmacies and practices we build for.
I am ecstatic with our new website. It represents the practice exactly the way I hoped it would.
Dr AboobakrWe are so happy with our website. It looks professional, and the Optimise Digital team impressed us from start to finish.
RahimaOptimise Digital delivered exactly what we were hoping for. Our website looks great and we are very happy.
YusufA 5-page PDF to check how your website is doing and what to fix to rank higher on Google.
We will only email you about SEO and your pharmacy website.
Book a demo and we will walk you through the full solution.
Or email Jk@optimisedigital.co.za
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